6 Essential Real Estate Tools For Agents You Should be Using in 2022

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Real estate agents are some of the busiest people around. Sometimes they don’t have enough hours in a day to do everything they need to succeed. But when you’re tired and overwhelmed, you won’t be able to succeed in your career. 

That is why you should consider using some essential real estate tools for agents to improve your workflow. Below are a few tools that are helping real estate agents succeed.

CRM software

Immediately after you get your real estate license online, you’ll hit the ground drumming up business. But for you to improve your sales growth and satisfy your clients, then you’ll need CRM (customer relationship management) software.

Ideally, you’ll need a CRM that can be used for various tasks like automating your marketing, keeping track of your prospects and clients, and setting up follow-up reminders. When looking for the right CRM, choose one that offers email templates and ways for monitoring your client’s activities on your website.

Lead generation tool

The more leads you get, the higher your opportunities for making a sale. Therefore, if you want to be a successful real estate agent, you’ll need a system that can help you to get a consistent supply of quality leads.

There are different ways to get leads, including website visits, word-of-mouth, and social media. However, the right approach is to market yourself where property buyers and sellers are – for instance, in real estate portals like Zillow.

Blog or website

Your business blog or website is the hub of your business. It acts like the engine that helps to keep your business running. Keep in mind that your website or blog isn’t just for lead generation purposes, but it can offer listing opportunities, buying and selling information to potential and existing clients, and you can use it as a platform to showcase your expertise. Your website or blog should look great and be functional and easy to update.

Social media

As a real estate agent, you need to market yourself well if you want to get more clients and increase sales. One of the best marketing tools in the real estate industry is social media. Some social media platforms like Twitter, Facebook, and Instagram are good places to get your business out there.

You should also keep in mind that social media is an amplification tool. Therefore, regardless of the platforms you decide to use, you can always share new developments, homes, and beautiful images of your property to reach a broader audience.

When you invest your time and money into developing a strong social media strategy that is shareable and consistent, you’ll boost awareness and get the word out about your business to a wider range of potential leads.

Email marketing tool

Property sellers and buyers won’t always proceed and transact with you just because they contacted you. Sometimes they’ll take their time, but this doesn’t mean that you should let them forget about you. This is where email marketing comes in to help remind your prospects about your business. Through email marketing, you can send listing notices, market trends, open house dates, and other information that can be helpful to prospective buyers and sellers.  


Have you stopped to think about your prospects? At what time do they actively browse for properties online? While some potential clients will browse during lunch hour or Friday afternoons when they’re done with work, others will be taking virtual property tours over the weekends or at night.

However, you can’t always be available, and your prospects won’t call you at night to inquire about a property. That’s why you should consider getting a chatbot. This real estate tool will help engage leads 24/7.

Summing Up

The right real estate tools for agents can greatly impact the success of your business. Being a real estate agent can be tedious and draining on time and productivity. For these reasons, you should consider incorporating the above tools to help make your life and business run smoother.

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