Whether you’ve worked closely with professional digital PR firms or not, it’s safe to say that the individuals working at these firms are experts in the field of digital marketing. They know the ins and outs of how to market a brand in a way that caters to our technologically advanced world.
Not only that, but they also know how to keep up with the quickly changing advances and practices of digital marketing. If you can trust anyone about the topic of digital marketing, you can trust a digital PR expert. Follow these expert opinions from a leading digital PR firm on the essential skills for optimal digital marketing.
Whether you like to think so or not, marketing is all about one thing: persuasion. You are trying to persuade a potential client or customer to invest in whatever you’re selling. The powers of persuasion are essential in the consumer world, and if you don’t have them, then your marketing strategies are doomed.
Digital Marketing Institute says that “a great digital marketing leader will not only show up with great people skills; but they’ll also be able to combine analytical thinking with creative-problem solving to help teams come up with innovative campaign ideas to drive businesses forward. And a big part of this is being persuasive.”
If your brand doesn’t stand out from the competition, you’re very unlikely to land the sale. Many consumers don’t even realize the powers of creativity when it comes to marketing, but creativity is essential. Just think about the last time you saw a funny billboard or heard a catchy slogan. Maybe the overall marketing technique didn’t work because it wasn’t for a product that you are in need of. But even so, there’s a good chance that billboard or slogan will always be remembered.
If you choose to outsource your marketing work, which many of us do, it is essential to find an expert that doesn’t just have the proper expertise in your industry, but also has passion. OK, so the word passion might be a bit of an overstatement, but just be sure that there is some sense of interest at the very least. If a marketer is not the least bit interested in the topic at hand, the final product isn’t likely to be interesting to the target audience.
The main thing to remember is that nearly all marketing is now digital marketing. Every successful marketing strategy and tactic used today has some sort of digital aspect to it. This is especially true for marketing strategies like social media advertising and search engine optimization. For this reason, you (or your marketing expert) must have some sense of tech-savviness.
We’re not saying that you need to be a master of coding or completely fluent in every web language imaginable. But you must be at least willing to learn and have the brainpower to grasp common digital concepts that seem to be taking over the world.